First Person Lover Shooter Pastiche Bjorn Borg

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The game introduces a new genre, a first person shooter where you battle. But first person lover isn’t just a shooter pastiche, it’s a clever and revealing mirror. Björn borg released a short trailer for ‘first person lover’, a spoof video game which satirised the controversial 'hatred', an isometric style pc game which saw the main character committing genocide.

The Game Featured A Björn Borg Store Inside A Mall, Where Players Could Change Clothes In Fitting Rooms And Shop.

And in 2015, the sportswear brand, björn borg, launched a new collection through an advergame entitled first person lover and supported by a complementary campaign on social media. In first person lover game you. Fashion week we launched first person lover at stockholm fashion week, with a fashion show inspired by the game.

Set Up Like A Mock Apple Keynote, The Game Was Announced As A First Person Lover, Not A First Person Shooter.

The game introduces a new genre, a first person shooter where you battle evil forces with the power of love. Your love guns end up blasting enemies’ dumpy suits off. In the trailer for ”first person lover”, the brand unveils two weapons.

You're No Doubt Familiar With First Person Shooters , Where The Idea Is To Blast Opponents Or Enemies Until You Are The Victor And They Are No More.

Promoting their spring summer collection. In impressive caves on an island in stockholm, swedish fashion brand björn borg, in collaboration with creative show director bea åkerlund Just in time for valentine’s, online advergame first person lover has hit a sweet spot with the gaming world.

Playthroughs On Youtube Have Rendered Over 10M Views And People From 176 Countries Have Played The Game Since Its Launch Less Than Two Weeks Ago.

Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the björn borg ”first person lover” (not shooter!) computer game, releasing worldwide in january 2015 together with the… Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the björn borg ”first person lover” (not shooter!) computer game, releasing worldwide in january 2015 together with the brand’s ss15 collection. Around 400 gathered to enjoy the brand’s first show on their home market in six years.